ICE

we promise to inspire you to become your best. our mission. building our society so that we can all be as well, confident and resilient as possible. a place we can all be our best. we are behaviour change specialists, working in partnership with companies, communities and individual people we work in three domains: insight, design and engagement. we enable and deliver transformation - through the ice 7e’s human centred design model, passing on tools and collective experience from 60plus passionate experts. like a caterpillar to a stunning butterfly, transformation can only be unidirectional - no going back. insight digging into not only what people do and how they do it, we explore why people do what they do. we know it's the 'why' that is the biggest influencer to their decision making and behaviours. co-design we work with your target audiences to co-design and build 'people-shaped' products, services, experiences and environments. those who create own those who own use, those who use change... engage we know how to get people to commit. to join and create real loyalty. we evaluate what we’ve designed to further learning and understanding. we transfer skills and assets across to you to sustain the transformation and continuous growth we refuse to accept second best, believing that everyone will achieve great things and as they do they will go on to not only change their lives, but also the lives of others around them. we believe that we have a role to play in creating a positive world and there is no better time than now for each of us to step up and play our part. we pledge to ‘makebetterhappen’

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