James Madison University Duke Club

the bachelor of science in industrial design at jmu equips students with the creative problem solving skills necessary to become innovative design leaders. it empowers students to become positive social, environmental, and economic forces in their communities and within the design professions. the program emphasizes experimentation and investigation utilizing a rigorous human-centered, studio-based practice. the curriculum addresses the interaction between humans, objects and their environment through an empathy-based “design thinking” approach to problem solving. id students study sculpture and form, drawing, making, material science, sociological and anthropological research methods, systems thinking, history, writing, and design theory. id students also receive exposure to basic engineering, advanced manufacturing & fabrication processes, and common marketing, business, and entrepreneurship practices. the intrinsic interdisciplinary nature of the field of industrial design requires students to develop both a depth of design-specific knowledge and technical skills as well as a breadth of knowledge in a variety of associated fields like business and engineering. the jmu id program is designed to offer many opportunities for students to directly experience a collaborative, applied approach through connection with industry and community partners, internships, study abroad programs and professional critique.

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